Social Media Engagement Strategy for Businesses

Social media is where revolutions are started and national agendas disrupted. It's where small companies compete with giants, and win. And where the giants can engage their people. Currently, it has even surpassed newspapers as the main source of news for people. Companies can get sued for miscommunication and people fired from their jobs. Social Media is now a necessary step for crafting and implementing communication policy and influencing the customer. This two-day training will discuss all about what Social Media is, the different social networking tools available, benefits of using them, what type of content to use and how to create a well-defined and strategic social media campaign.

Target Participants

Executives, Directors, Department Heads, Marketing and Communications Officers and Social Media Curators.

Delivery Methods

Participants Will Learn

  • Comprehend the basic concepts of social media marketing,
  • Learn to identify the different types of social media platforms,
  • Understand how social media and the digital age is affecting businesses,
  • Know the benefits of social media presence to their organization,
  • Learn to design social media strategy for their organization,
  • Learn the basic rules and features of using social media platforms such as Facebook, LinkedIn, Twitter, Instagram, Youtube and Telegram,
  • Learn the basics of Social Media Analytics,and among other
  • Learn the basics of Social Media Promotion.


Kenawak has been working as a project associate in advisory solutions at The i-Capital Africa Institute, managing and coordinating projects, developing training curricula and shaping new products. He developed Social Media Engagement Strategies for businesses, delivers training seminars and handles Organizational Health Assessment Diagnosis Lab. He has a degree in Economics from Addis Ababa University, School of Commerce.

Previous Participants